Facebook advertising might be one of the easiest and most accessible ways for any small business to advertise. All you need is a page for your law practice and some money to spend for the ads themselves, and your ad can be viewed by hundreds of people on their cellphones and computers in a matter of minutes.
It sounds, and is really easy to do. There’s only one hard choice you’ll face. Do you pay per clicks, or do you pay per impressions? It all depends on your goal, audience and budget. I typically want clicks that lead to my company’s website, my audience is always a small niche group, and my budget rarely exceeds $200 per ad over a short-time period. I’ve tried using both pay per click and pay per impressions over the past year. During that time, I compared the results of each campaign. Majority of the time, pay per click is the way to go for the types of ads my company uses on Facebook. It allows me to get the most out of my budget, ensuring that my ad gets placed in front of members of my target audience that will most likely click it. I still get a high amount of impressions, often at a cheaper cost then I would have if I had paid per impressions.
This is not to say that paying per impressions is bad. If you are trying to get people familiar with your firm, paying per impressions can be very effective. This is especially useful if you have just opened up a new office or your own firm, and want people to know you are in the area.
Vice President
Photo Credit : Ivan Mikhaylov